How much should ebooks cost?

ChrisFor Writers

images (7)Do you buy ebooks? How much should ebooks cost? What price point sells the most books? This Huffington Post article quotes Mark Coker’s survey.

http://www.huffingtonpost.com/mark-coker/2014-book-publishing-indu_b_4533411.html

Books priced $2.99 and $3.99, on average, received about four times as many unit sales as books priced over $7.99. For indies who could publish low-priced books that were as good or better than what New York was publishing at higher prices, they were able to out-sell and out-compete the books from the large publishers.

I buy more ebooks than paper books because of the convenience of one-click buying on Amazon. Ebooks bring instant gratification. I can read a book as soon as I discover it rather than making time to run to the bookstore. This is especially helpful and dangerous when it comes to reading a series.

Do I still buy paper books? Yes. When I have time I visit my bookstore, order a caffeinated beverage that has a zillion calories, and wander the aisles hunting for treasures or the latest release from a favorite author. My husband orders a coffee, picks up a magazine and camps out in the cafe until I’m done. He’s learned not to ask how long it’s going to take.

Do you buy more ebooks than paper books? How much do you think an ebook should cost?